I started creating because I want to highlight the world of sports and its remarkable stories. 

Sports are one of the most ever-present parts of our modern world. We are flooded with them. Highlights on social media, gambling ads, loud reactions from media personalities, billboards, more gambling ads, athletes in commercials, etc etc.

It’s a lot, and it can be tiring. So, it’s easy to think sports are just… shallow. 

"This guy’s better than this guy."

"This player sucks."

"This player is the GOAT."

"Remember when that kicker missed 4 times in the same game? He must be terrible."

"Derrick Rose was never good after he got hurt."

"Fernando Torres was such a flop for Chelsea."

We hear a lot of these kinds of statements in today’s sports media and online discourse. Quick reactions, vying to be the most outrageous or loudest. It's eays to focus on the negative over the more positive, human, nuanced moments. 

I believe sports deserve better. 

There are plenty of awesome creators/personalities who prioritize thoughtful analysis and coverage, and they rock. That’s who inspires me, and that’s what you’re going to see on this channel - because I believe that the world of sports is deeply layered and interesting.

And sports are interesting because sports are weird... athletes run around the field/court/rink/park and try to kick a ball into a goal/throw a ball into a basket/hit a rubber puck into a goal/swing a wooden bat to hit a ball as far as possible.
And they do it while being watched by hundreds of thousands if not millions of people. Strip it all down to its core and yeah, sports are weird. 

But sports are also fun! They are thrilling.
They can provide structure and meaning and importance in ways that may seem silly… unless you get it.

Sports are entertaining, but they’re not just entertainment.
They provide moments that become indelible.

And I believe that if you look for it, sports can be profoundly human.

Sports stories are human stories, and when I’m covering sports, I’m covering more than just the sport itself.
Behind each sporting achievement is a human who has poured in thousands of hours of focus and discipline and frustration and joy and sacrifice.

Altogether, sports have the potential to tell some of the most unique narratives in the world. There are no dull stories.

But not every detail is remembered. Not every performance is appreciated. And not every story gets the attention it deserves. 

That’s my focus right now - making videos about the world of sports and its remarkable stories:

Making videos:
‍Since sports are inherently visual, I’m convinced that the most powerful way to cover sports is through the medium of video. It’s so valuable to see the play happen, to see the emotions of the athletes, to hear the call of the announcer. That’s not to say sports writing or radio or infographics are not also valuable. Some of the greatest sports creators don’t use video. It’s just - the main way I want to create, right now, is through the medium of video. 

World of sports:
‍I keep referencing the “world of sports” since I intend to cover sports of all kinds - basketball, baseball, football (American), football (futbol), heck maybe even football (Canadian). And not just the most prominent sports - you can expect to hear stories about tennis, golf, and hockey… And why stop there? Let’s talk about poker, e-sports, darts, or bowling. It’s all sports and it’s all good. 

Remarkable stories:
‍There’s so much noise online. It’s hard to stand out and really be different. Because I believe it’s better to create something memorable instead of just noise, I want to create great videos. My goal is to combine thoughtful writing and engaging visuals to make remarkable videos. 

So, I hope my videos encourage you to appreciate sports more.
I hope the videos are explanatory and entertaining.
I hope you see the hopeful and human side of sports.
And I hope you have fun watching them. 

We live in an attention economy. Your attention is more valuable than ever.
So, for however long you choose to, thank you for giving me your attention.
I hope the videos resonate with you.